Brand awareness increased from 5.6% for only one ad exposure, to 10.4% for four or more exposures. Targeted distribution networks & sustained online advertising campaigns work! - WARC
The most effective way
to reach your target market in Australia and New Zealand
Atlas Institute recently found that “an online banner campaign leads to a 10% increase in sales, 60% of which are a result of awareness – conversions generated from the banner campaign.”
SwuzzleBucket is not a sales campaign, it is about a commitment to brand building to support your overall sales campaign.
SwuzzleBucket is the only means of distributing your online advertisements across multiple high profile industry-specific websites. These websites include;
1. http://www.ozexperience.com
In June 2008 the new Oz Experience website received over 70,000 unique backpacker views. This is a very successful business where 97% of their customers would likely or more than likely recommend it!
2. Global Gossip Internet Cafes at Base Backpackers
There are more than 250 internet terminals at 12 Global Gossip Internet Cafes/ Base Hostels in Australasia, equating to more than 45, 000 unique backpacker views per month.
To log in, each user must view the default page whose advertising space is exclusive to SwuzzleBucket.
3. http://www.backpackingqueensland.com.au/
Advertise on Backpacking Queensland and get your share of the $2.4 billion backpacker industry! Like its name, this site is for backpackers. Backpacking Queensland is the peak backpacking and independent travel industry body for the state.
Travel generation is the worlds faster growing online backpacking community. Be one of the first to display your ads on this website.
Nearly every backpacker to Australia has destination Cairns! Display your business direct to this target market regardless of where you are situated in Australia!