Between 39.8% to 64.7% of consumers exposed to online advertising are engaged by the advertising brand (as opposed to 36.7% for press, 17.6% for TV & 1.9% for radio) - IAB/Carat Institute
Travel Generation Launches with SwuzzleBucket Advertising
The Travel Generation website was launched today and has immediately started serving SwuzzleBucket ads! Travel Genreation is one of the most imtersting websites to reach the backpakcing community ever. It includes a blog-a-zine with loads of great content aimed exclusively at the backpacker, a destination wiki filled with loads of backpacker relevant content and some of the most amazing travel planning technology we have ever seen.
Members can bookmark sites, photos, videos - just about anything - from all over the Internet and then save manipulate them into an itinerary which is streamed on a timeline - called a travel stream. The Travel Generation community is currently in private beta.