Between 39.8% to 64.7% of consumers exposed to online advertising are engaged by the advertising brand (as opposed to 36.7% for press, 17.6% for TV & 1.9% for radio) - IAB/Carat Institute
Technical stuff to know
In providing your ads
Advert shape:
- Block - 180 x 150 pixels
Advert Specifications:
- Resolution - DPI 70
- Regular formats - Gif, Jpeg, Animated Gif
- File size not to exceed 12KB
