Between 39.8% to 64.7% of consumers exposed to online advertising are engaged by the advertising brand (as opposed to 36.7% for press, 17.6% for TV & 1.9% for radio) - IAB/Carat Institute

Technical stuff to know

In providing your ads 

Advert shape:

  • Block - 180 x 150 pixels

Advert Specifications:

  • Resolution - DPI 70
  • Regular formats - Gif, Jpeg, Animated Gif
  • File size not to exceed 12KB
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