Between 39.8% to 64.7% of consumers exposed to online advertising are engaged by the advertising brand (as opposed to 36.7% for press, 17.6% for TV & 1.9% for radio) - IAB/Carat Institute
Cairns Backpackers has recently been completely redeveloped to incorporate the SwuzzleBucket advertising network. The site is aggregator of hostels throughout Cairns and includes a destiantion wiki powered by Travel Generation and the recent blog content from Brett "Mr Sheep" Claxton on his strange world as he travels and leads from the front in the Cairns backpacking indsutry.
